The slow climb in temperatures marks the end of the off-season for tour companies in Harvard Square. Although this past winter buried many tour group businesses in weeks of slow or no sales—especially those that depend on last-minute bookings—the damage was lessened by the industry’s anticipation of such seasonal cycles, according to tourism company employees. For Trademark Tours, the company behind the “Hahvahd Tour,” business did not noticeably differ from previous winters. CEO and founder Daniel Andrew attributed the steady numbers to the fact that most customers during the colder months are large companies that have scheduled months in advance.
